Transportation Systems Management and Operations (TSMO) has been known to be effective in urban and suburban areas. However, TSMO can also be effective in addressing some of the unique challenges found in rural transportation. This new FHWA document, Applying TSMO to Rural Areas, provides an overview of how TSMO can be utilized here. This document also showcases examples in 5 key areas: Road Weather Management, Traffic Incident Management, Work Zone Management, Planned Special Events, and Seasonal Demand.