CELEBRATE 4×4 DAY ON APRIL 4 WITH THE JEEP® BRAND

Spring has arrived, and with it the sweet smell of open-air freedom. The second annual April 4 tradition of 4×4 Day is upon us, and it’s the perfect occasion to kick off another year of off-road exploration — time to shift your Jeep_® Wrangler into four-wheel drive, drop the top and hit the trail.

Who’s ready for a 2017 off-road adventure?

In celebration of 4×4 Day 2017, we’ve created a Jeep® Hair, Don’t Care Snapchat lens to capture that feeling of cruising with the top down and breaking boundaries. Add a layer of wind-whipped hair and Jeep® brand adventure to your photos today, and show off your off-road attitude for 4×4 Day.

The lens is available in the Snapchat lens gallery all day on April 4. After April 4, use the Snapcode below to access the lens. Simply point your Snapchat camera at the Snapcode, scan and unlock to add the lens to your gallery for up one hour.

Are you ready to tackle spring in an off-road icon? Learn more about 4×4 adventures and the entire 2017 Jeep® lineup at jeep.com.

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