Ready for a little off-road inspiration? Take a look at the extreme trail riding photos and video from the 2017 Easter Jeep® Safari in Moab, Utah.
Remember, when it comes to the most difficult trails, the key is to stay calm and remain focused … and that’s a tall order when you’re tackling the inclines at Moab. Fortunately, the iconic Jeep Wrangler 4×4 is built for the challenge.
And no matter how hardcore your 4×4 credentials, a good spotter is essential when choosing the correct line and conquering the most daunting obstacles. See how the guides at the Easter Jeep Safari help to instill confidence and calm nerves in the most precarious situations.
After all that excitement on the trail, it’s important take a deep breath and reflect. And when it comes to watching the world go by, it doesn’t hurt to have the best seat in the house. Let’s sit back and enjoy the view from the Top of the World.
Can’t get enough of Moab? Check out the Jeep brand concept vehicles that showed their 4×4 prowess at the 2017 Easter Jeep Safari.
It’s never too early to look forward to next year’s Easter Jeep Safari. Start planning your desert adventure at jeep.com.
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Trust us … these 2017 Jeep® brand concept vehicles are no mirage. This year the Jeep brand arrived in the Utah desert ready to turn heads and tackle trails with a lineup of off-road-ready concept vehicles. The one-of-a-kind 4×4 vehicles, built in partnership with Mopar® using Jeep Performance Parts, were introduced to off-road enthusiasts at the 51st annual Moab Easter Jeep Safari, and set off on a week-long desert adventure on some of the toughest, most challenging trails in the world.
The 2017 Jeep brand concept vehicles were put through the paces in Moab, displaying legendary Jeep brand capability and their own unique design and style. Here’s a rundown of the concept vehicles and their inspiration:

The Jeep® Grand One concept celebrates the 25th anniversary of the 1993 Grand Cherokee ZJ.

The Jeep® Safari concept delivers optimal views for all passengers while providing protection from the elements.

The Jeep® Quicksand concept is a hot rod-inspired Wrangler built for sand dunes.

The Jeep® Trailpass concept delivers Compass Trailhawk capability with added utility and cargo.

The Jeep® Switchback concept boasts added capability with 4-inch lift kit, 37-inch tires and Dana 44 axles.

The Jeep® CJ66 concept made its Moab debut, fusing a trio of vehicle generations and fueled by a Mopar 345 Crate HEMI® Engine Kit.

The Jeep® Luminator concept delivers the ultimate in lighting performance.
Ever wonder how these rugged concept vehicles make their way to Moab? Enjoy this behind-the-scenes glimpse at the design process, and two time-lapse videos that make building the vehicles look as exciting as taking them on a trail ride in the desert.
Behind the Build | Jeep® 2017 Moab Concept Vehicles
Jeep® Safari Time Lapse
Jeep® Quicksand Time Lapse
Do you have a favorite concept model from Moab? Let us know in the comments below. And stay tuned to Jeep® brand social channels for more exciting content from this year’s Easter Jeep Safari.
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Spring has arrived, and with it the sweet smell of open-air freedom. The second annual April 4 tradition of 4×4 Day is upon us, and it’s the perfect occasion to kick off another year of off-road exploration — time to shift your Jeep® Wrangler into four-wheel drive, drop the top and hit the trail.
Who’s ready for a 2017 off-road adventure?
In celebration of 4×4 Day 2017, we’ve created a Jeep® Hair, Don’t Care Snapchat lens to capture that feeling of cruising with the top down and breaking boundaries. Add a layer of wind-whipped hair and Jeep® brand adventure to your photos today, and show off your off-road attitude for 4×4 Day.

The lens is available in the Snapchat lens gallery all day on April 4. After April 4, use the Snapcode below to access the lens. Simply point your Snapchat camera at the Snapcode, scan and unlock to add the lens to your gallery for up one hour.
Are you ready to tackle spring in an off-road icon? Learn more about 4×4 adventures and the entire 2017 Jeep® lineup at jeep.com.
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What could be more exciting than a fresh snowpack and the four-wheel-drive 2017 Jeep® Wrangler Unlimited Winter Edition? How about the addition of a dogsled team and professional snowboarder Chase DeMeulenaere?
2017 X Games Aspen, a celebration of winter action sports and music, begins January 26 on Aspen, Colorado’s Buttermilk Mountain. The Jeep brand will be there for all the festivities, but we’ve decided to take the scenic route on our way to the slopes. Fortunately, we have sled dogs by our side, and the off-road capability of the 2017 Jeep Wrangler Unlimited Winter edition to carry us to the summit. The 2017 Jeep Wrangler Unlimited Winter was designed with winter athletes in mind — those who tackle the mountain’s snowy challenges and inclines with don’t-hold-back attitude and eye-catching style, athletes like Chase and his … driver.
The Jeep Wrangler and Wrangler Unlimited Winter editions take winter head-on with trail-conquering features like premium off-road rock rails, steel bumpers, BFG KO2 All-Terrain Tires, and the Jeep Command-Trac® 4×4 System. These special-edition winter Jeep Wrangler models look and act the part, ready to conquer a snow-capped mountain, with black McKinley leather-trimmed seat bolsters with sport mesh inserts for comfort and support, heated front seats with diesel gray accent stitching, and piano black front and rear door grab handles and vent rings. Perfect for getting a snowboarder up the mountain pass, and for keeping the sled dogs running.
Gear up and strap on a snowboard or pile into a legendary 2017 Jeep Wrangler Unlimited Winter for your Aspen adventure.
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Winter has arrived again, bringing with it snowy adventures, family get-togethers and holiday parties. It’s a season that inspires thrill seekers to take to the outdoors in a vehicle versatile enough to navigate everything from a ski adventure in the mountains to a New Year’s celebration in the city — ‘tis the season for the All-New 2017 Jeep® Grand Cherokee.
Off-road exploration in the All-New 2017 Jeep Grand Cherokee Trailhawk®
Snow is a welcome sight for anyone who loves cold-weather exploration. Winter means ski trips, snowball fights and forts, and an excuse to set a new course on a powdery off-road adventure. The All-New 2017 Jeep Grand Cherokee Trailhawk, with rugged skid plates and the Quadra-drive® II 4×4 system for maximum torque, is designed to dominate the wintery trails. And with up to 68.3 cubic feet of space with the rear seat folded, the Grand Cherokee Trailhawk ever is your partner during the coldest months, ready to carry all your winter sports gear to the highest peaks and snowiest locations.
Embrace the season in the All-New 2017 Jeep Grand Cherokee Summit

When your off-road winter adventure returns to the city for a holiday party, the Jeep Grand Cherokee Summit, the most luxurious vehicle in its class*, is one decorated, high-performing sleigh. Arrive in style with a supple leather-trimmed interior, and enjoy a Harman Kardon® Audio System with 19 high-performance speakers, and the CommandView® dual-pane sunroof as you navigate the brightly lit, festive city streets. No one will blame you if you take the surface streets and arrive a little late to the shindig.
Arrive safely at the family gathering in the All-New 2017 Jeep Grand Cherokee
Finally, what would the holidays be without a family get-together? As you set off for Grandma’s house, chart a course that takes you off the beaten path, and take comfort knowing that the Jeep Grand Cherokee was designed to bring families together safely, with over 70 standard and available safety and security features, including seven airbags†—multistage driver and front-passenger airbags, side-curtain airbags, front seat-mounted side airbags and a driver-side knee blocker airbag—helping to ensure that you and your passengers will stay secure. No matter how rough your family snowball fight gets, the Jeep Grand Cherokee will do its part to help keep you safe and secure, coming and going.
With so many off-road performance features, luxurious appointments and built-in safety and security features, the Jeep brand says let it snow. The Jeep Grand Cherokee is designed to do more than get you through the holidays — it’s a vehicle that will inspire you to enjoy the winter wonderland.
Get in the holiday spirit with the All-New 2017 Jeep Grand Cherokee, and start planning your winter adventures at jeep.com.
*Based on 2016 Ward’s Middle/Sport Utility Vehicle segmentation. Excludes other FCA U.S. LLC vehicles.
†Always sit properly in designated seating positions with seat belts securely fastened at all times.
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