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CELEBRATE 4×4 DAY ON APRIL 4 WITH THE JEEP® BRAND

By Jeep

Spring has arrived, and with it the sweet smell of open-air freedom. The second annual April 4 tradition of 4×4 Day is upon us, and it’s the perfect occasion to kick off another year of off-road exploration — time to shift your Jeep® Wrangler into four-wheel drive, drop the top and hit the trail.

Who’s ready for a 2017 off-road adventure?

In celebration of 4×4 Day 2017, we’ve created a Jeep® Hair, Don’t Care Snapchat lens to capture that feeling of cruising with the top down and breaking boundaries. Add a layer of wind-whipped hair and Jeep® brand adventure to your photos today, and show off your off-road attitude for 4×4 Day.

The lens is available in the Snapchat lens gallery all day on April 4. After April 4, use the Snapcode below to access the lens. Simply point your Snapchat camera at the Snapcode, scan and unlock to add the lens to your gallery for up one hour.

Are you ready to tackle spring in an off-road icon? Learn more about 4×4 adventures and the entire 2017 Jeep® lineup at jeep.com.

The post CELEBRATE 4×4 DAY ON APRIL 4 WITH THE JEEP® BRAND appeared first on The Jeep Blog.

THE JEEP® BRAND SETS UP CAMP AT THE CHICAGO AUTO SHOW

By Jeep

As it turns out, Chicago is the perfect city for a camping trip, and this year’s Chicago Auto Show made for one great campsite. The Jeep® brand recently set up our full interactive Camp Jeep exhibit of logs, dirt, boulders and water at McCormick Place, where visitors could experience all the off-road capability of the Jeep® brand lineup.

Here is a collection of pictures from our adventures in the Windy City.

Over the course of the show, we tested ground clearance, maneuverability and more. Best of all, we shared some great stories with our fellow off-road enthusiasts. Vehicles on-site in Chicago included the 2017 Jeep Grand Cherokee Summit in Granite Crystal, 2017 Jeep Renegade Desert Hawk® Limited Edition, 2017 Jeep Grand Cherokee Trailhawk in Redline, All-New 2017 Jeep Compass in Billet Silver, and 2017 Jeep Wrangler Unlimited Rubicon Hard Rock Edition in Rhino.

Now we’re headed for new campsites where we can share the Jeep brand experience. Here’s a list of upcoming auto shows where you can visit Camp Jeep in the coming months. https://www.facebook.com/jeep/posts/10156749758411515
Learn more about the full Jeep vehicle lineup at jeep.com, and visit us wherever Camp Jeep pops up.

The post THE JEEP® BRAND SETS UP CAMP AT THE CHICAGO AUTO SHOW appeared first on The Jeep Blog.

THE JEEP® BRAND AT THE 2017 NORTH AMERICAN INTERNATIONAL AUTO SHOW

By Jeep

We just wrapped up another 4×4-filled week at the 2017 North American International Auto Show in Detroit, Michigan.  While the vehicles on the showroom floor offered plenty for Jeep enthusiasts to be excited about, it was a few key announcements about future product plans that had off-road fans and the press alike talking. Before we touch on that, let’s take a look at a few of the iconic Jeep brand vehicles that were on display.

The All-New 2017 Jeep Compass, shown here in Trailhawk trim in Spitfire Orange.  Coming this spring, the 2017 Jeep Compass will continue the brand’s tradition of off-road dominance with best-in-class 4×4 capability.*

The new 2017 Jeep Wrangler Unlimited Winter, shown in Billet Silver.  This new special-edition Wrangler model is equipped from the factory for winter action with standard features including BFGoodrich KO2™ tires wrapping 17-inch mid-gloss black wheels, premium off-road rock rails, heated front seats and all-weather slush mats.

The 2017 Jeep Renegade Desert Hawk, shown in Mojave Sand.  The limited-edition Renegade Desert Hawk adds to the Renegade Trailhawk model’s off-road performance with a unique look topped off by the exclusive map hood decal.

The 2017 Jeep Cherokee Trailhawk, shown in Hydro Blue.  Style and capability were on full display in this Cherokee Trailhawk with its best-in-class 4×4 capability and available 17-inch Black painted aluminum wheels.

And about those announcements … the Jeep brand kicked off NAIAS with exciting news, confirming the addition of three new models to our future lineup: a new Jeep pickup truck and the return of the legendary Jeep Wagoneer and Grand Wagoneer nameplates. While we can’t give away much more than that right now, stay tuned to the Jeep blog for updates on all future and current Jeep vehicles, and visit www.jeep.com to learn more about the entire 2017 Jeep lineup.

* Based on Compact SUV segmentation. BIC 4×4 capability based on the All-New Jeep Compass offering low-range power transfer unit (PTU) with 20:1 crawl ratio, low-range 4×4 capability.

†Based on Jeep Cherokee offering 2 speed power transfer unit (PTU) with rear locking axel, low range 4×4 capability, exclusive Jeep Selec- terrain with 5 settings (including snow).

The post THE JEEP® BRAND AT THE 2017 NORTH AMERICAN INTERNATIONAL AUTO SHOW appeared first on The Jeep Blog.

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